In more than three decades as an entrepreneur, Steve Rubenfaer has established numerous successful ventures, including multimillion-dollar collectible stamp company RubyStamps and event management firm Vegas Kids. Additionally, Steve Rubenfaer offers consulting services to small businesses. He specializes in financial analysis, high-level corporate strategies, and marketing approaches, including social media. Due to its reach and relatively low start-up costs, social media marketing is an ideal way for small businesses to advertise and engage with customers. Building social media communities includes posting, reposting others, and also making comments on other people’s posts. This can be a great way to gain new customers, as other followers of relevant accounts can see your comments and decide to follow you. Companies should begin by drafting a social media plan linked to other important metrics, such as sales, leads, and conversions. Initial social media campaigns are a rich source of data and can reveal how people are reacting and interacting with content. This information can help further develop the social media plan and create a marketing strategy that appeals to a company’s target audience. This data can also be leveraged to expand a brand’s customer base, create trust, and reinforce a company’s branding and reputation. Social media is an important part of your overall marketing campaign.