www.greensupplies.mx
Branding and Label Design: Nacho Huizar Studio + Photography: Mutuelle Studio
LAD AWARDS PLATA 2021
DESIGN AND CHALLENGE.
We started this project with a very clean logo brand and label design, it was important to keep the design into a basic line and a structure can be easy to identify each product. At this point, the important is what is inside, the exterior "it can be pretty" but isn't relevant. As a natural line products, our communication is about green and brown colors, always to be a reference to our ground and all that it comes from it.
Like the bottles are returnable, the labels used are made with a special paper that allow us to clean the bottles without the need to replace the labels. We started the project with transparent glass bottles, but a year later after evaluate the project and the product, we did a migration to amber bottle, the amber color help to keep better the molecular stability of the ingredients of each products, due our ingredients are natural the solar radiation can modify the formulate products.
Like the bottles are returnable, the labels used are made with a special paper that allow us to clean the bottles without the need to replace the labels. We started the project with transparent glass bottles, but a year later after evaluate the project and the product, we did a migration to amber bottle, the amber color help to keep better the molecular stability of the ingredients of each products, due our ingredients are natural the solar radiation can modify the formulate products.
GreenSupplies redefines the what and how of the proccess: Challenge, Improve and Evaluate. Born from the need to mitigate the current environmental impacts caused by day to day.
As a Brand we question the use of additives and packaging, we seek the incorporation of elements classified as waste in production chains and evaluate the use of production cycles. We believe that nothing is destroyed, everything is transformed.
RECYCLABLE AND RETURNABLE CONTAINERS
Not plastic, our goal is to incorporate 100% recyclable materials. We seek to extend the life cycle of each product.
WHY?
100ml of oil is needed to produce a single plastic bottle. A plastic bottle takes more than 1,000 years to degrade and only 7% of recycled plastic is used to make new bottles
WHY?
100ml of oil is needed to produce a single plastic bottle. A plastic bottle takes more than 1,000 years to degrade and only 7% of recycled plastic is used to make new bottles
