CHINESE NEW YEAR
HEINEKEN — PUBLICIS SINGAPORE
To celebrate the Lunar New Year, Heineken released a new packaging in Singapore and It's been a pleasure for me to create an artwork for Publicis Singapore with representation of Machas consultancy. For the artwork I used the Heineken colour palette, with details in red colour, showing the Singapore skyline with its landmarks, and punctuated with colourful fireworks and lights. The intention from the beginning was for the artwork to give joyful vibes.
Credits: Heineken,
Art: Pablo Ladosa
Publicis Singapore, Creative Director: Ivan Loos
Representation: Machas Agency, Agent: Rita Comi
CREDITS Heineken Singapore
Illustrator & CGI Art: Pablo Ladosa
Agency: Publicis Singapore
Creative Director (Publicis): Ivan Loos
Consultant Agent (Machas): Rita Comi
Creative Consultancy: Machas
THANKS!
