A GREENFIELD OF POSSIBILITIES
ALIGNING WITH THE BUSINESS
An industrial client dealing in temperature detectors, resistance thermometers and wire wound RTD elements, they wanted us to repeat the magic created for their sister- concerns by re-working their Logo Design and Corporate Identity. They wanted the revised identity to come across as contemporary and closely aligned with their business.
ALIGNING WITH THE BUSINESS GOALS
The challenge in industrial design is to bring out the functionality, while maintaining the aesthetics of a brand’s attributes. The idea is also to align the overall look and feel of the brand with the business goals – where is it heading, where does it see itself five to ten years down the line, and so forth. It presents a greenfield of possibilities to create something path-breaking.
GETTING INVOLVED
Pains to understand the values, philosophy and business objectives of this client before delving into their designing work. Eventually, we decided in favour of a simple typography with a colourful logo. Later, I'll also assigned to develop their Exhibition Panels and collaterals for an international conference they were scheduled to attend. My Presentation Strategy and Brochure Design won them several accolades and deals from their international clients. Later, we were also called upon to overhaul their Website Design.
