VARIOUS LOGO PROJECTS

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LOGO DESIGN / IDENTITY / VISUAL DESIGN

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As a designer deeply to the core I love to express myself designing someone's company logo. It's an extensive process — from research and gathering a lot of information to synthesizing it into a symbol by simplifying it to its very limit just before dematerializes and turns into an unrecognisable shape. The birth of the perfect shape or contour is a very tiny work and here is where my natural curiosity helps me to observe surrounded world better and imagine it into symbols. It is the one that helps me also look deeply to the heart of a company, product or service, to understand in what they're unique, their principles, and eventually to come up with the right idea. Sometimes, when the creation process is started all I have to do is to sketch a little with my pencil to discover the symbol that is lying just beneath the surface. But sometimes I have to dig deeper, making hundreds of variations on paper or the screen, to achieve the best result. Definitely a rewarding process.