DJI Toolbox
Brand & Product Communication Design Style Guide
Definition and creative execution of DJI’s global Brand & Product Communication Design Style Guide for Print, Digital, Film, Photography and Operational assets – to help standardize DJI’s communication and to ensure the DJI brand can be used consistently by everyone – globally.
Corporate design basics and comprehensive design rules have been worked out and visualized in a 500 pages guideline – both printed and digitally. This toolbox contains a brand chapter with basic elements like colors, measurements, logo, typography, etc. and four extensive parts on print, digital media, video and photography. These include rules and templates for a variety of creative assets such as advertisements, posters, roll-ups, billboards, brochures, flyers, stationary, online product- and social media banners, electronic direct mailing, plus additional template versions for authorized resellers. The photography guidelines include analytical and emotional product images. The video guidelines contain title designs, content overlays, miscellaneous, end screens and template files.
Elements and proportions in the designs are based on a logical and adjustable grid system, which applies square boxes as proportional measuring units that allow a consistent look & feel of all communication tools.
Thank you
