Client / Agency - RxR Realty
Project - RxWell App Brand Animation
Role - Art Direction
Cinema 4D, x-Particles, Redshift, After Effects
The first big project to come through after covid wiped out all my work in March / April 2020, which unfortunately didn't move ahead to production, circumstances changing meant the client went with a live action approach over animation.
Task was to inform tennants about their new app which monitored office buildings to create covid safe workspace. Shooting for a technically & scientifically competent but approachable vibe to the piece, utilizing their brand colourway and visual ques from the app in development at the same time.
Task was to inform tennants about their new app which monitored office buildings to create covid safe workspace. Shooting for a technically & scientifically competent but approachable vibe to the piece, utilizing their brand colourway and visual ques from the app in development at the same time.
This did allow me to develop some fun NPR shaders in Redshift, so not a total loss :)
