Gaia: Handmade Clothing
VISUAL IDENTITY
Visual identity for Gaia Clothing, an ecologic/handmade streetwear line. It’s style is inspired by the native cultures of South America, looking for beauty in nature’s patterns, textures and colors.
The variable logo concept was based on the idea of organic change, like the handmade artisanal prints that are always a little bit different while remaining the same. Also, Gaia is an ancient name for Earth, so it made sense that the logo represented a planet that changes slowly over time.
