FYBER
Rebrand
Client
Fyber, an app monetization company, developing a next-generation
monetization platform for app developers
Fyber, an app monetization company, developing a next-generation
monetization platform for app developers
Project
Company rebrand
Role
As Art Director at Fyber my role was to manage the rebrand from kick-off to launch, creating a project plan and leading weekly meetings to ensure we hit our goal. I initiated this project with the selection of an external agency who, with the help of surveys and workshops with our leadership, created a strong brand strategy and developed the foundational visual elements of the new brand – logo, color palette, typography, photography, website. I managed the final deliverables and led our in-house design team in implementation across all materials globally.
Team
Fyber marketing team, Fyber in-house Design team, external design agency,
external PR agency, internal stakeholders
external PR agency, internal stakeholders
Project goals
The two main goals for this project were: 1) unify three companies under one brand strategy and visual language, better positioning Fyber to launch a new unified product to the industry and 2) unify and excite employees with a fresh mission and values, creating a cohesive message and empowering all employees, regardless of their originating company to feel like we’re all on the same team. The rebrand needed to be successful both internally and externally.
My experience
This was a challenging project working with teams distributed across multiple time zones, many of whom were new to working with each other. This was our first big project after an acquisition brought the internal teams together, so there was already a lot of acclimating to new work styles and processes - in addition to launching a complete rebrand in less than 5 months! I was encouraged to stretch my people and project management skills and lead multiple facets of the project. Ultimately, tackling such a huge project that we were all invested in and excited about was a great way to quickly learn team strengths and collaboration styles and develop stronger management and art direction skills.
Slides from the kick-off deck presented at the beginning stages of the rebrand where I introduced the process,
from picking an agency to final project plan, and reviewed how brand strategy, brand identity
and brand management all fit within the scope of the project.
from picking an agency to final project plan, and reviewed how brand strategy, brand identity
and brand management all fit within the scope of the project.
Highlight of the project plan developed for the full scope of the project
The outcome
The team successfully met our ambitious deadline, launching the new brand at a large industry event, on our website, in our product platform and across all sales collateral, company swag and event give-aways, and eventually in office branding. We included stakeholders and leadership along the way, getting people onboard and excited about the rebrand, including holding internal rebrand launch happy hours to reveal the new brand to the company first. We provided visual assets and materials to all teams in the company to ensure they had everything they needed to successfully support the launch and reinvigorate the company in the market. We received a lot of positive feedback from both the company and clients.
Logo reveal animation showing three original companies coming together as the new Fyber
Team project: creative direction, Scott Reyburn; art direction, myself; motion graphics, Kyuhee Jo
Team project: creative direction, Scott Reyburn; art direction, myself; motion graphics, Kyuhee Jo
