Magnum Chinese New Year Campaign
Ox year
On the lunar calendar year of Ox, we've created a set of visual designs for Magnum Berhad to celebrate the Chinese New Year festival, long awaited by all the Malaysians.
The celebration is an escape from the nationwide lockdown during the pandemic. We brought the festival to the street, lion dancing, traditional flower parade (chap goh meh). May we have a smooth journey ahead in this wonderful Ox year!
Client: Magnum Berhad
Agency: Geometry Global Malaysia
Production: Studio Behind 90
Art Direction: Book of Lai
Illustration
Animation
Animation
Graphic Design
Output: Red Packet ( angpow), Outdoor / Indoor Advertisement, Social Media Posts, Short animations, Instagram stickers, Posters.
