At the beginning of 2020, Sky News Arabia decided to update its visual identity in line with the remarkable development in the new methods of design and merging it with the identity of the Mother company, Sky News UK. Time and good mastery played a role in the formation of the identity, They assigned me to develop the identity In terms of marketing and developing the identity communication with the public and with what came from the main lines of the administration, the basic identity depends on the shades and the depth of the color identity of the logo. I have formulated the summary in this presentation in a way that is alien to the culture of the Arab community and in line with the fashion in the new design..
