To begin the logo design, I first analyzed the briefing of WindFarm Incorporated, and then I did brief research about the theme. After that, I started drawing ideas for the new logo, based on the keywords described in the briefing: windmills, movement, growth, energy, and environmental responsibility. Above, eight sketches that I created.
In the next stage, I analyzed the ideas created and which of them better represent the keywords. After that, I redesign it using Illustrator software to improve my sketch. So, for my final version of the logo, I illustrated a windmill made by lines. The windmill represents energy by itself. To indicate environmental responsibility and growth, I draw leaves instead of blades. And finally, some arcs to give the idea of movement and wind.
The green color reassures the natural setting asked in the briefing. And the dark blue for the typography and the strokes instead of the traditional black make the logo more modern and youthful. The antique and bold typography makes it more professional and trustworthy. Lastly, I made some possible usage options with the logo.
