The Human Centered Brand
A Practical Guide to Being Yourself in Business
A Practical Guide to Being Yourself in Business
In 2018 I wrote, designed, and self-published this practical branding guide for service based businesses and creatives. It teaches readers how to create their own brand strategy, and grow meaningful relationships with their clients and their audience.
Learn more about the book and download the free chapter at humancenteredbrand.com
The paperback and the eBook covers feature the same custom title lettering and design, with alternate color schemes.
Title hand-lettering process in Adobe Illustrator
Interior cartoon illustrations
Paperback details and free promo goodies: The Human Centered Brand Workbook, laser-etched wooden bookmarks, and printed bookmarks.
Digital promo banners and social media graphics
I built the website using WordPress and a ready-made page-builder theme, and was able to customize the design and add content and functionality in just two days.
Below: Photos from the book promotion event at the Rijeka City Library, taken by D. Jevtic
