Core values aren't created; they're found. They're not selected; they’re discovered.
For most of our organizations and clients, content is not -- and never will be -- a core value. Rather, it's simply just another commodity.
As content strategists, our work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Blocked for lack of direction. Blocked because our organizations are blocked for lack of a guiding purpose.
This can be the result of a lack of core values or, infinitely worse, a series of stated core values that do not match up with the reality of how the business actually makes decisions.
In this presentation, we examine the building blocks of your organizational core values and purpose. We walk through the process that you can take to discover your organization's core values. And I show how to align your content strategy with organizational core values with a series of real-world examples.
Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and others. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland or September 12, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
For most of our organizations and clients, content is not -- and never will be -- a core value. Rather, it's simply just another commodity.
As content strategists, our work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Blocked for lack of direction. Blocked because our organizations are blocked for lack of a guiding purpose.
This can be the result of a lack of core values or, infinitely worse, a series of stated core values that do not match up with the reality of how the business actually makes decisions.
In this presentation, we examine the building blocks of your organizational core values and purpose. We walk through the process that you can take to discover your organization's core values. And I show how to align your content strategy with organizational core values with a series of real-world examples.
Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and others. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland or September 12, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
