n more than three decades as an entrepreneur, Steve Rubenfaer has established numerous successful ventures, including multimillion-dollar collectible stamp company RubyStamps and event management firm Vegas Kids. Additionally, Steve Rubenfaer offers consulting services to small businesses. He specializes in financial analysis, high-level corporate strategies, and marketing approaches, including social media. Due to its reach and relatively low start-up costs, social media marketing is an ideal way for small businesses to advertise and engage with customers. Companies should begin by drafting a social media plan linked to other important metrics, such as sales, leads, and conversions. Initial social media campaigns are a rich source of data and can reveal how people are reacting and interacting with content. This information can help further develop the social media plan and create a marketing strategy that appeals to a company’s target audience. This data can also be leveraged to expand a brand’s customer base, create trust, and reinforce a company’s branding and reputation