CORE JEWELS
Project Type: Retail store
Location: Harajuku, Tokyo
Completion: December 2019
Designer: Masahiro Kato
Completion: December 2019
Designer: Masahiro Kato
GARDE worked on the store design of the domestic jewelry brand "CORE JEWELS", which opened its first directly managed store in December 2019.
It is a brand founded in 2003 that has collaborated with famous domestic brands such as "UNDERCOVER" and "NEIGHBORHOOD", as well as "SONY".
The brand concept with black diamond as keystone, which combines "Black that is not dyed by and color" and "Diamond that is not conquered by anything", was incorporated into the interior design. Finished with a wall surface with aging expression while being a monotone using plastering, which is reminiscent of exposed concrete.
The iconic art pillar is a contrast between "twist" and "tension", which is the theme of CORE JEWELS in the future. It also visualized and embodies the elements of "One and Only", which was a concept from before.
