Gadget Salvation is an electronics marketplace that specializes in giving new life to used devices. Our work started as a project to rebrand this established company as part of an effort to grow business with a younger generation of customers. After analyzing Gadget Salvation’s current digital strategy and researching the market landscape, we established their updated positioning as a geeky and youthful, environmentally conscious brand. From there, we went on to create a visual identity, brand and voice guidelines, custom illustrations, custom emoji (meet Gadji!), website writing, a social media campaign, and email templates.
