LOTUS CARS USA - USA LAUNCH - ADVERTISING CAMPAIGN -MARY ELLEN SCHROCK - FLOH CREATIVE
LOTUS CARS USA – USA LAUNCH
Teaming up with Lotus Cars USA to create the launch images for the global reveal of the iconic Lotus Elise roadster sports car. Initial orders were so overwhelming it was impossible to bring a car into the studio to create brand imagery. Collaborating with 3D artists and using the engineer CAD drawings, we created a Lotus Elise virtually in 3D. Able to configure and light the car at any angle gave us the ability to physically present the vehicle to prospective buyers, detail the driving experience and technology which generated top-of-its-class excitement and a two-year long waiting list. The chassis of Lotus Elise roadster became the working model for Elon Musk to build his first Tesla Roadster and remains an iconic world-class car for innovation, showmanship, hand-crafted design and performance. The Lotus Elise Roadster has remained the iconic car that defines the Lotus Brand.
LOTUS
