long copy advertising
Drawing inspiration from stories of the slaves who came from the Dutch East Indies. Not able to bring much with them, food and their religion become a root for them on which they could connect with their heritage and culture. Touching on the senses and using food terminology as a means to elaborate and describe the journey of Cardamom from its original home it its new home, whilst in keeping with the tone of voice of the brand. A tone of warm and community (friendly).
