Foy makes wellness-focused therapeutic CBD products. When preparing to launch the company, the founders approached Concentric to create a logo. The Foy team wanted to stand out in a market saturated with over-designed product packaging by using simple, clean design language to communicate their “purpose through wellness” message. We created a visual identity system that promotes a wellness mindset across all touchpoints. After creating Foy’s identity system, we’ve used it to create all product and shipping packaging, an ecommerce website, social media posts, display ads, brochures, and business cards.
