A personal project originated from an optional project for admissions portfolio by CalArts, Be Green is a series of posters motivating people to adopt a more eco-friendly lifestyle and to be a part of these significant challenges to create a better world for us to live. The idea is to deliver the message to the general audiences in a succinct and non-conventional way.
The logotype is developed to create coherence between posters. It includes a monogram that derives from the very recognizable symbol, the sustainable icon. The monogram is cleverly fitted to the logotype by utilizing the anatomy of the G letter.
The logotype is developed to create coherence between posters. It includes a monogram that derives from the very recognizable symbol, the sustainable icon. The monogram is cleverly fitted to the logotype by utilizing the anatomy of the G letter.
