We worked on all the communication of the 2019 edition of Videocittà. We have created the ATL communication campaign, the posters, the new brand identity, the event launch spot, the website and the social editorial plan.

The Brand Identity tells about a festival in which the sight is the protagonist: an eye where, instead of the pupil, we have the Videocittà logo. Visually we played on optical phenomena, blurring and kinetic patterns.

For social networks, we have created both maintenance sections before the start of the festival and more informative posts. For example quizzes in Instagram Stories, sharing articles, photos and gifs that tell the latest edition.