Food delivery research
In order to solve the right problem for the current customers and expand the product to different markets, I've done deep research to explore the field of food delivery.
Main goal
1. Discover customers pain
2. Find user insights for product prioritization
3. Identify market opportunities
Research planning
1. Define user matrix and sample for each group
2. List hypotheses and topics to explore
3. Create interview script and dry-run test
4. Recruitment and testing
5. Data compilation and presentation
Outputs
Restaurants profiling
Behavioral similarities between restaurants with the same structure
List of common flaws and "cost leaking" scenarios
Actors and responsibilities
Problem-Impact comparisons (for this study we used the delivery delay in minutes)
List of common flaws and "cost leaking" scenarios
Actors and responsibilities
Problem-Impact comparisons (for this study we used the delivery delay in minutes)
Value-proposition canvas
Gains vs. Pains
Customers jobs and service/software used
Unsolved Problems and opportunities
Customers jobs and service/software used
Unsolved Problems and opportunities
Learnings
How each profile of customer uses the product
Common problems
Manual actions that could be automated
People structure and organization
Task accomplishment (step-by-step)
Loggi's support and not-scaled solutions
Common problems
Manual actions that could be automated
People structure and organization
Task accomplishment (step-by-step)
Loggi's support and not-scaled solutions
Journey map
Example of a delivery order journey map throughout the restaurant's service.
(It was printed to help the team discuss priorities and possible solutions)
(It was printed to help the team discuss priorities and possible solutions)
Research presentation &
Learning compilation
