Los Angeles Memorial Coliseum
Los Angeles, California
Design Achievement
The Los Angeles Memorial Coliseum was built in 1923 and the USC Trojans played their inaugural game on October 6, 1923. Since then, it’s also hosted two Olympics, two Super Bowls, a World Series, a Papal Mass, visits from three U.S. Presidents, and scores of additional sporting and social events. DLR Group led the design of a $300-million renovation and modernization to honor the tradition and heritage of the historic facility while creating a true game-day experience for USC fans, and delivering a decided home field advantage for the Trojan football program. A focal point of the modernization is the design and construction of a new suite and press tower on the south side of the stadium. This added multiple suites, loge boxes, club seats, press box, and a new concourse. The modernized Los Angeles Memorial Coliseum still remains the historic coliseum in look, texture, and impression, and a key design intent was to faithfully restore the iconic peristyle’s former majestic presence.
Scope Summary
Scope Summary
The Los Angeles Memorial Coliseum underwent a comprehensive modernization project, encompassing a vast area of over 1,000,000 square feet. As part of the renovation, enhancements were made to the stadium seating and circulation, resulting in a reduced seating capacity of approximately 77,500 from its previous capacity of 93,607. Additionally, a new wayfinding package was implemented to improve navigation throughout the facility, while a large-scale sponsor signage package was introduced to showcase the support of various sponsors. The project benefitted from the expertise of the DLR Group, which provided architecture, interior design, and experiential graphic design services, specifically for the signage aspect of the project.
