If anything will be done right, people need to have the right mindset. This NGO is aimed at helping young people to have the right mindset towards everything in life so that we can have a better world.

The logo mark’s inspiration comes from the book of Proverbs chapter 23, verse 7 “For as a man thinketh in his heart, so is he...”

The Logo mark features an arrow coming out of a heart. The heart shape is used to depict the mind and the arrow depicts the actions that proceed from the heart. The arrow points forward to show positive actions coming out of a transformed mind.

The word marks uses a bold and stylish font to depict the vibrancy and courage that This Generation aims to impart into the lives of young people.

Green depicts productivity and youthfulness. The colour Orange is added to show the vibrant and energetic nature of youths.