In the last decade, a broker company Risk&Life Consulting has improved experience of many top-ranked companies, implanting in insurance services for thousands of their workers. As an insurance broker, the company provides safe day-to-day services and a robust mobile app. However, their out-of-date branding wouldn’t let the company communicate about processability and new types of services.
After conducting the research, together with the client we have made a decision about introducing rebranding process which will include changing company’s name. Considering the fact that the company is business-focused, we have shortened the company’s name to two syllables so that it would be easy to remember and pronounce. So, let us introduce you to Reelee – a corporate insurance service for companies that build our future.
New brand identity emphasizes company’s processability while the modularized system makes materials generation easier. Soon, a new style will be integrated into mobile app and company’s website design.
Made by YARCHE in 2020
CEO – Danylo Martynov
Project Manager – Olga Klymenko
Strategist – Stanislav Raksha
Copywriter – Alesia Yatsyshyna
Senior Designer – Yaroslav Kryzhanivsky
Web Designer – Victoria Gavriluk
Motion Designer – Yuriy Kuzin
