I worked with the team at Harbour.Space University to create a brand for their new online coding academy from scratch.
We went from target audience explorations to persona creations and from competitive audit through to purpose statement, brand personality and Tone of Voice.
Finally I did the content design and hierarchy and created this sparkly copy.
This is an MVP launch without a visual brand identity - this is still to come.
The hero headline is animated and best viewed online: https://www.leaguesofcode.com/
