Hired by the New York City clothing store, The Cave
to animate a subscribe button for the outros of their videos.
Accomplished in Adobe Photoshop and Adobe After Effects.
They wanted an 8-bit caveman introducing the "Subscribe" in some way to invoke viewers to do so, and I came up with having the word made out of stone and a caveman pushing it into place and slouching down next to it out of exhaustion.
The video was exported as an uncompressed video file with a transparent background for them to use however they wanted.