4 Questions to Ask Before Hiring a SEO Company in Toronto
In the earlier days of the internet, it was a lot easier to hire a good SEO company because there were not so many firms in Internet marketing. But just like in any other industry, there were amateurs and bad apples in the mix. That's why you need to find an SEO company in Toronto that will make you understand the complexity of the results. Before you hire an SEO company, these are the questions you should ask to protect your company from the hassle of hiring a bad one.
Questions to ask before choosing an SEO company
1. How many years of experience do you have?
The general philosophies and techniques of SEO can be book-learned, but the experience is priceless. Through working in the industry, SEO specialists can delve beyond the best practices and recommendations because they have developed an innate ability to assess a situation and implement a strategy that will work. If you ask this question, you are looking for an SEO firm that has been around for many years. They are also able to provide you with examples and case studies of top search engine positioning and lead generation results in a variety of industries.
2. Do you follow the best industry standards and Google’s webmaster guidelines?
This is one of the most basic questions to ask an SEO company and one they should find easy to answer. Be careful if they tell you they can rank you at the top within a few days or a week, or if they offer a ranking guarantee. You should hire an SEO company that continues to stay up-to-date on recommended best practices and uses only white-hat techniques.
3. How do you measure SEO success?
SEO companies work with you to outline attainable goals, targets, and timelines. They will send you regular reports and updates that measure keyword positioning, website traffic, visitor demographics, time on site, bounce rate, and lead conversions. It is important to know the goals of the SEO firm and if they align with your goals. What kind of traffic increase are you expecting? How many visitors per month are the targeted keywords expected to get?
4. What keywords can you guarantee?
This question is included here, yet the answer can be very tricky. You want to hire an SEO company that can look you in the eye and explains that keyword positions simply cannot be guaranteed. There’s a lot of companies out there that guarantee to bring you to the first page positions. But for what keywords and for how long? Organic search engine results are not something that anybody can guarantee; that’s why it’s best that you work with a company that is upfront about the goals and the strategies they intend to implement like Above the Fold Media. Generally speaking, the more competitive the keyword, it means the more work and time it will take to rank.
SEO is a long-term marketing strategy because it takes some time to implement, but the results are long-term. Generally, SEO companies will recommend a long-term monthly program. Check out our website to discuss SEO strategies that will benefit your business.
