One of the many goals highlighted in HP's recent Sustainable Impact report is to eliminate 75% of single-use plastic packaging by 2025. HP's plan to reach that goal is multi-level from the simple act of reducing the amount of product packaging to the more complex process of switching out plastic packaging for paper pulp packaging.

Together with the Corporate Brand creative team at Hewlett Packard and Dutch Uncle, we created a short motion graphics video to communicate how HP intends to shift to using sustainable packaging by using recycled pulp. 

Design, Illustration and Animation: Al Boardman
Executive Producer: Helen Cowley / Dutch Uncle
Senior Art Director: Patricia Sanchez
Sound design: Joe Basile / The Chicken Music+Sound