Paper Monkey Visual Strategy's profile

Macquarie Master of Applied Finance viewbook

A unique publication for Australian higher education, the viewbook does away with the 'too much information' approach, relegating heavy, constantly changing data and figures to the website.

A true viewbook can have a life beyond one year, making it a far more cost effective publication than the traditional university prospectus that is reinvented every year. Copywritten, art directed, and designed by Paper Monkey.
Inkless cover, produced letterpress/foil stamp on boutique grey card. A high end publication, produced for the discerning end of the higher education market.
Inkless cover, produced letterpress/foil stamp on boutique grey card. A high end publication, produced for the discerning end of the higher education market.
Internals printed on uncoated stock, sympathetic to the muted style of photography
Internals printed on uncoated stock, sympathetic to the muted style of photography
Internals printed on uncoated stock, sympathetic to the muted style of photography
Internals printed on uncoated stock, sympathetic to the muted style of photography
Alumni photographed in their workplaces in Sydney and Melbourne, given dreamlike treatments, selling education based on results.
Alumni photographed in their workplaces in Sydney and Melbourne, given dreamlike treatments, selling education based on results.
Infographics simplified from pages of data to tell the relevant story
Custom die cut pocket for individualised information
Macquarie Master of Applied Finance viewbook
Published:

Macquarie Master of Applied Finance viewbook

A unique publication for Australian higher education, the viewbook does away with the 'too much information' approach, relegating heavy, constant Read More

Published: