A campaign targeting trade, with a pan India reach. Malayala Manorama is a media giant which malayalees find impossible to ignore during Onam. MM’s gamut of verticals together reaches 90% of Kerala. Establish the reach of various combinations of media Malayala Manorama has (publications such as Malayala Manorama Daily, Vanitha, The Week, Balarama and Manorama Year Book), TV (Manorama News), online (Manorama Online) and radio (Radio Mango FM)) that can effectively drive response across target groups and help clients achieve their festive goals. During Onam, Kerala’s harvest festival, the state is showered with white and brown goods. With larger disposable income in consumer’s hands, brands will make a chase at the market during the season. Brands in Kerala keep 40% of their annual budget aside for advertisements. The festival is also a good opportunity for brands to test their new products and promotional campaigns as a sort of curtain raiser to similar seasons across the country. Around 50 – 60% of durables get sold in this window.
