ALTHAE NUTRITION
Graphic identity & website for a food supplements and health company
The Althae Nutrition company makes available to the major brands in the food supplement sector a wide range of home-made nutritional products. Its new graphic identity consists of a redesign, starting from the premises of the existing identity: it takes up the use of the hexagon and the color green as its base, although towards more bluish tones.
The hexagon, present in many natural structures, from molecules to snowflakes, hives or the shell of a turtle, is maintained and adjusted, as an identifying element of the brand. The color, originally green, with a pharmaceutical connotation, declines to a more bluish hue: the connotations of nature, security and healing of green are preserved, associated with blue that transmits relaxation, confidence and health.
Likewise, the typeface chosen for the logo is a thick letter font with rounded angles, recalling the smooth corners of the hexagon. It conveys an image of contemporary and professionalism, while being easily identifiable.In addition to the corporate image, we develop for Althae Nutrition all kinds of applications, from brochures and flyers, its newsletters as well as the redesign of its website.
CLIENT
Florence Terrada
Florence Terrada
DESIGN & DEVELOPMENT
Anne-Sophie de Vargas
Anne-Sophie de Vargas
HEADER
RawPixel
RawPixel
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