Dima Zelinskyi's profile

Logo animation concept - Morshynska

Hey👀


This project is a logo/intro animation concept for Morshynska company, take a look.

CREATION PROCESS
IDEA
The idea to make this video came up when I was "assigned" a hometask (offline motion design course) to create an animation that involves drinks. Morshynska is a major water brand in Ukraine. I have also noticed that they do not have any 2D animation involved. Then it clicked.
 


INSPIRATION
A video called Blend Manifesto inspired me a lot. You can check it out on Vimeo. It is responsible for the main theme that revolves around these bouncy little balls. Here are some shots from it:


THE MAKING
First I have made a few quick sketches in order to make some sort of structure - to have a plan. As I was making it some things changed - but the main theme has remained consistent. It is verryy important to make this visual script - in a form of sketches and then styleframes (I have decided to work straight from the sketches).
At least that is what I think. Feel free to share your ideas on what's the most important things in the making of a motion design piece like that.
Then I have drawn out Shapes in After Effects using this bottle picture as a template.
Then the animation.

FIN
Logo animation concept - Morshynska
Published:

Owner

Logo animation concept - Morshynska

Published: