CLIENT: SNFCC
PROJECT: Re-Branding & Digital Campaign
Re-branding of the online #snfccAtHome: Reading series of Stavros Niarchos Foundation Cultural Center & design of the digital campaign through social media.
The online recorded series Readings (11 prominent Greek literary works, in readings by acclaimed Greek actors) are available at the SNFCC website, as an important point of reference for the study of Greek culture. Aiming particularly to young people and students, it offers a different experience of great literary texts. You may find the whole series at the following link: https://www.snfcc.org/audio/anagnoseis
The Project
The project revolved around the re-branding of the online #snfccAtHome Reading series of the Stavros Niarchos Foundation Cultural Center and the design of a digital campaign to promote it through various social media channels. The primary requirement was to give the series a fresh and engaging identity, capturing the essence of each writer and their literary works featured in the recordings.
The Concept
To bring this vision to life, I embarked on an in-depth exploration of the 11 writers, delvinginto their biographies and immersing myself in their literary creations. This research allowed me to identify the most significant and profound elements that represented each writer individually, uncovering hidden layers of meaning within their work. Subsequently, I carefully selected a few distinctive elements that resonates with the essence of each writer, aiming to reenact these elements in a way that would captivate the audience.
For the campaign of the #snfccAtHome Reading series, I created a comprehensive suite of promotional materials. These included website banners, Facebook and Instagram posts, Instagram video stories, LED curtains, single and quad screens, posters, and metal stand posters for each of the 11 readings. Each piece of promotional content was meticulously designed to reflect the unique character and message of the respective
writer and their work, contributing to a compelling and cohesive campaign that would engage and resonate with the audience.
writer and their work, contributing to a compelling and cohesive campaign that would engage and resonate with the audience.
website banner
facebook & instagram post, soundcloud thumbnail
single screen
quad-screen
led curtains
35x50 cm poster & 113x153cm metal stand poster
instagram story
Emmanouil Roidis
Alexandros Papadiamantis
Alexandros Moraitidis
Nikos Gavriil Pentzikis
Kostas Taxtsis
The designs applied on digital and print material and were decorating all the Stavros Niarchos Foundation Cultural Center. Here you can see some of the led curtains and metal stands.
The projects were held at SNFCC in 2020.
Rights reserved by SNFCC.
