INSIDE DESIGN BRAND STORY
2020 | BRAND CONCEPT DESIGN_01
Inside Design is a creative group of interior designers located in Chicago and Milwaukee. It offers home design solutions for clients by narrowing down thousands of ideas into a final design plan for their homes.
The studio also helps the clients by providing a variety of design services that are able to help with everything from buying the perfect house, selecting paint, remodeling kitchen and everything in between. Furthermore, designers from Inside Design guide clients through the interior design and decorating process.
DEPACK DESIGN STUDIO
BRAND DESIGNER_YE HOON (ROJIN) KIM
DESCRIPTIVE WORDS
VISUALIZATION PROCESS
DEPACK undertakes several research and analysis procedures to identify brand keywords. Selected words create possible graphical visualizations in order to build a strong brand identity.
DESIGN PROCESS
BRANDING / WORDMARK
The process continues by observing and altering mark forms from various sketches. These sketches help comprehend specific shapes appropriate for Inside Design.
During the visual research process, different images were studied to build an appropriate letterform mark for Inside Design. By combining the lowercase ‘i’ with the uppercase ‘d’, it creates an interior design atmosphere. To enhance visual of the interior design, the blueprint concept was embedded to strengthen the overall mark.
