Student housing today is largely dominated by unorganized PG (Paying Guest) and poorly managed hostels and suffers from a high level of fragmentation, lack of quality solutions, price transparency, reliability and complete lack of tech enablement of processes.

Through this campaign, my team and I aimed to redefine the student living experience and creates awareness amongst Gen Z students who are on the lookout for a hassle-free accommodation near their colleges and universities.

The TVCs showcase issues which are related to safety and security, hostel food and non-availability of professional career guidance for students at ordinary hostels and PGs in India.

The campaign features young actors and digital influencers - Ritwik Sahore (of Amazon Prime’s ‘Laakhon Mein Ek’ and ‘Dangal’ fame) and Monica Chaudhary (of ALT Balaji’s ‘Apaharan’ fame and upcoming series ‘Salt City’), who have a high appeal with Gen-Zs - the generation that is entering college now.

Wouldn't have been possible without the amazing folks at BoringBrands.