Toni Hukkanen's profile

Tailor.Guide | Visual & Brand Identity

Illustrator
Branding

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Studies show that consumers will be more likely to return to a specific store if they feel they get excellent customer service. One aspect of customer service is providing the needed information to make shopping easy. In the clothing business, size charts have provided information about measurements. Still, usually, charts are general and leave the responsibility to the consumer to make the right pick.

This is especially difficult in e-Commerce, and this is why Tailor.Guide was created.






Tailor.Guide works like a widget on your online store. Setting it up is very easy and it works with any modern online store platform.

There are many benefits, but the one that should be considered the most is the Environment. Packages sailing, flying and traveling on wheels all over the world is a massive environmental issue. When your customers order the perfect size at first go and don’t need to return the ones that don’t fit, you can help the environment on your part with Tailor.Guide.


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There is a group of consumers, that rather shop in the store because they see online shopping unreliable, difficult or hard work. How many people know their measurements, own a measuring tape and know or can measure themselves correctly? Some even confess to being lazy with returns and would rather try clothes on in store.






Year & Location
2018, Helsinki, Finland.

Assignment 
Art Direction, Brand Creation, Digital Product Design

Illustrations
Whitney Anderson


Tailor.Guide is the most advanced remote fitting solution that makes shopping online feel like having a real tailor with you. Or your best friend. Tailor.Guide mobile app measures the person, followed by Tailor.Guide cloud service using those measurements for size recommendations based on brand and product data.

Sizes vary a great deal among manufacturers and countries. Even exact and specific size charts exist in some cases, there is still a risk of a human error when people measure themselves with measuring tape. Tailor.Guide stands for ISO-standard.

© Toni Hukkanen Design Studio



Tailor.Guide | Visual & Brand Identity
Published:

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Tailor.Guide | Visual & Brand Identity

Published: