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Companhia Vegetal
Brand Strategy
Logo
Packaging
A vegan brand uniting Brazil and Mongolia
The business, created in Brazil, is the partners' second food enterprise. The search for alternative recipes, without animal ingredients, that had the same flavor as the original version, led Ghana and Fabio to develop several delicious products.
The couple met in China. She, from Mongolia and he, Brazilian. In common, the desire to build a business that would contribute to healthy, affordable and tasty food.
Pão Sem Queijo and Mantegana (the brand's first products) are already successful in the market, both are made from cashew nuts. In the future, Companhia Vegetal will offer cheeses and sausages - with no dairy, eggs, transgenics, flavorings or preservatives.
The couple met in China. She, from Mongolia and he, Brazilian. In common, the desire to build a business that would contribute to healthy, affordable and tasty food.
Pão Sem Queijo and Mantegana (the brand's first products) are already successful in the market, both are made from cashew nuts. In the future, Companhia Vegetal will offer cheeses and sausages - with no dairy, eggs, transgenics, flavorings or preservatives.
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"When we founded Companhia Vegetal, we looked for a studio that would communicate both our origins and the mission of the new company. Eye Design, with an experienced and professional team, knew how to translate our ideas in a creative way, resulting in a true work of art. We love the results of this partnership so much that we consider Eye Design as part of our team!" — Ganaa Dalaijargal and Fabio Gonçalves, Companhia Vegetal founders.
Cashew nuts with Mongolian flavor
To present the Mongolian heritage in the visual identity of the brand, we researched the visual elements characteristic of this culture - analyzing the most interesting colors, graphics and shapes.
We chose to reproduce a part of the painting done on a door, very similar to our cashew nut.
This connection between Ghana's origin and the raw material of the products was a decisive factor choosing the symbol for Companhia Vegetal.
To present the Mongolian heritage in the visual identity of the brand, we researched the visual elements characteristic of this culture - analyzing the most interesting colors, graphics and shapes.
We chose to reproduce a part of the painting done on a door, very similar to our cashew nut.
This connection between Ghana's origin and the raw material of the products was a decisive factor choosing the symbol for Companhia Vegetal.
