Anca Rusu's profile

Urban Air Mobility campaign

​​​​​​​Urban Air Mobility Campaign - 
UAM, Honeywell Aerospace

The internal customer requested the creation of four original illustrations using 3D graphics of a custom made taxi-drone model over a city skyline. 

On the project, I provided direction based on internal customer feedback to the external agency Parachute Animation Studios that helped with the 3D modelling and skyline integration. For the initial stages I helped with mood boards and perspective positioning providing mock-ups and collating feedback from the marketing, offering manager and engineers team from Honeywell Aerospace in order for the taxi-drone to have the proper shape to make it relevant to the way in which some of the drones were designed at that time, while also remaining general enough as to not pin it on a single drone manufacturer at the time. 

The resulting graphic illustrations can be viewed bellow as well as the assets that used these images for multiple campaigns, both digital and print.

TAXI-DRONE ILLUSTRATIONS
Roll-up banners 
UAM promotional item - Frisbee design
UAM digital animated banner ads
UAM print ad
Urban Air Mobility campaign
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Urban Air Mobility campaign

This project was made for Honeywell Aerospace and in collaboration with the Parachute Animation Studios -https://www.parachuteuk.com/

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