Eunice Choi's profile

Port of Subs Campaign Design

PORT OF SUBS CAMPAIGN DESIGN

Port of Subs, your neighborhood sandwich shop, hired Muse Group marketing agency for creative writing for copy and graphic design services for 2017-2018 campaigns. Some of the campaigns we successfully launched are "Party It Up with Port of Subs," "SUBthing 4 Everyone," and "Souper Deal." We created fun graphic designs that are unique to each campaign, but keep true to the corporate brand guideline. 
"Party It Up with Port of Subs" is a campaign for large-party / family-sized catering services during special occasions: Halloween, Thanksgiving, Christmas, and the New Years. 
Port of Subs' main gig is selling highly customizable, freshly-made sandwiches. Other than the veggie and seasonings, Port of Subs has more options to further customize their meals based on their own taste. They have healthier bread choices, a sandwich can be turned into a pita/lettuce wrap or a salad, and they offer their signature soup with their sandwiches as a deal during cold winter. The options were always there, just not spoken out loud. Muse Group turned the spotlight to these unique options, gave each campaign a name and a look, "SUBthing 4 Everyone" and "Super Deal." 
Port of Subs also came to Muse Group for developing their new royalty program using a point system. Muse Group came up with the name, "Port Perks" using alliteration to create a catchy, delightful name. The following graphics are created for pitching the idea to the corporate. 
Port Perks launched online with our copy writing last year.
Port of Subs Campaign Design
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Port of Subs Campaign Design

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