CLIENT
'Mothership' is SaaS Software, which is created specifically for small business owners to manage all their brand and business strategies in one place, and then use AI to help them turn that strategy into action.
TASK
Create a Logo and Brand Identity for Mothership. Avoid impersonal and sterile identity when differentiating yourself from your competitors. Instead, create a visual identity that is creative, energetic, and human touch.
SOLUTION
First, we discovered that Mothership's brand essence lies in a friendly and human approach to technology. The aim is to help the user learn AI playfully and simply to create an association with home and support for business. After analysis, it was decided to use textures, round shapes, and a very adventurous solution - the concept of a space cow in a spaceship. Secondly, it was considered to add patterns that blend well with the textures and develop a creative idea.
First, we discovered that Mothership's brand essence lies in a friendly and human approach to technology. The aim is to help the user learn AI playfully and simply to create an association with home and support for business. After analysis, it was decided to use textures, round shapes, and a very adventurous solution - the concept of a space cow in a spaceship. Secondly, it was considered to add patterns that blend well with the textures and develop a creative idea.
