House of Mal
Naming, Brand Strategy, Brand Identity, Site Design
After multiple successful events and many word of mouth requests, Mallory (the "Mal" behind House of Mal) was hoping to take her budding event design + party-planning business to the next level: one with fully baked branding and the ability to scale into an eventual content platform. We worked together doing a deep dive on her business process, goals and values, and House of Mal was born. Mallory's passion is creating thoughtful, elevated events that always feel like a celebration, and we infused every step of the branding process with that energy. In the end, we landed on a final brand identity that feels festive, chic, personal, and most importantly—like Mal.