The Ordinary | Radiance
Overview
The concept behind this skin care product photoshoot was to capture the essence of healthy, radiant skin by drawing inspiration from the natural light that surrounds us. We sought to emulate the warm, soft light that is present during the golden hour, which is known for its ability to beautifully accentuate natural beauty.
The use of natural light was a crucial aspect of this photoshoot as it allowed us to showcase the product in an authentic and natural manner. By avoiding artificial lighting, the images were able to convey a sense of genuineness and purity, further emphasizing the product's ability to work harmoniously with the skin.
Art direction and creative styling
Bianca Maneva
Photography and post-production
Goran Saveski
Work with us:
