A fusion of African and Mexican flavors, this fusion restaurant concept plays with the vibrant tastes, ingredients, and emotions that are essential to both cuisines. From it's expressive and exciting menu to it's energetic branding Oaxac Ababa approaches the fusion of it's parent cultures as a celebration!

Focusing on the iconic dishes of the two regions and mixing them up creates a strong new offering in the restaurant world. 

The Logo and Branding for the restaurant fuses the Mayan and Ethiopian pyramids with a playful word mark that invites the viewer to literally take a bite out of it.

The webpage carries that feeling of celebration to desktop and phone browsers with adaptive layouts that help drive delivery and take out orders.

The branding extends to the package design as well, with unique options for boxes and products like alcohol bottles. 

Finally it translates well to merchandise that can further create brand awareness and show off customer loyalty!

This exciting and vivacious brand delivers something that hasn't been seen before.