Redwood National Park Rebranding
The National Park service in the United States has strong brand consistency, but for the most part it's very bland. To better inject some excitement into the experience of the parks and their brand we approached the issue of rebranding the parks with the question:
"What if we treated the Redwood National Park brand like a glamping site?"
This lead to a friendly, retro camping redesign that was aimed at the modern millennial family looking to get out into nature and explore!
With clean, responsive web design we can take the relatively dry information provided by the National Park Service and give it new life and energy.
As well as drive new opportunities for revenue through merchandizing and souvenirs.
