Squirrel's TRPG & Cafe Brand identity / 小松鼠的桌游咖啡店

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Squirrel's TRPG & Cafe - BRAND IDENTITY

2021 | 小松鼠的桌游咖啡店 - 咖啡和硬核TRPG的栖身地

Art Director & Designer : Juwen Yang

Year: 2021 September

Project Time: 225 Hours.

Nature of project：personal exercise

项目性质：个人练习，交流学习

小松鼠的桌游咖啡店是一家坐落在橡树村(Oakville)的极其硬核的专为硬核TRPG爱好者们提供线下游戏体验的复古咖啡馆。我本人也是TRPG爱好者之一，并且深深喜爱该桌游体系的自由度和故事性。TRPG中文亦称为跑团。当今单纯的TRPG主营桌游店几乎全部惨死，其原因是极高的时间成本和硬核的规则挑战以及低翻台率，3者结合带来都后果都是慢性死亡。但是小松鼠的桌游店以复古咖啡厅的方式顽强的为像我这样的TRPG孤魂野鬼提供栖身之所，提供一个线下的放松乐土。小松鼠桌游咖啡店主营精品咖啡和轻食餐饮，和TRPG以及年代感相结合，致力创造一个普通人愿意尝试，北美TRPG老鸟愿意常驻的复古又充满格调的咖啡店。我以复古的设计风格作为文化起点，在吸引大众的同时宣传咖啡的魅力，吊起公众对TRPG的好奇心，从而实现对TRPG这种桌游形态的推广。

Squirrel’s TRPG & Cafe is an extremely hard-core retro cafe located in Oakville that provides offline gaming experience for hard-core TRPG lovers. I am also one of the TRPG fans, and I deeply love the freedom and story of the TRPG system. Almost all of today's pure TRPG main board game shops have died tragically, The reason is the extremely high time cost, hard-core rules and challenges, and low turnover rate. The combination of the three will result in chronic death.

But Squirrel’s TRPG & Cafe tenaciously provides a shelter for TRPG PLAYERS like me in the way of a retro cafe. The Squirrel's TRPG & Coffee Shop specializes in specialty coffee and light meals, combined with TRPG and a sense of time, and strives to create a retro and stylish coffee shop that ordinary people are willing to try and North American TRPG veterans are willing to stay. I take the retro design style as the cultural starting point, and promote the charm of coffee while attracting the public, so as to arouse the public's curiosity about TRPG, so as to realize the promotion of the great TRPG games.