Concept Note:
Its about the choices one make!
Options doesn't discriminate, it only increases your options to choose from.
Done for a sugar brand, Trust Sugars in support of Section 377, the communication centers around the thought that since there are many different type of sugar consumers, many type of sugar options available, some comes with health benefits, while other are tasty and preferences bound (some prefer crushed while some cubes). In the same way, we live in a society where your preference of sexuality is totally personal and not bound to discriminate.
