Walter Lencina

Senior copywriter and content producer from Brazil with a good knowledge and experience in several areas, such as corporate, health care, public and retail advertising, political marketing and below-the-line communications. Some clients that are part of my professional biography: UNILEVER, P&G, QUA…

In my opinion, strong concepts are mandatory. Because we need a witty approach in order to be sold something. Another essential point on contemporary communication: it should be informative, consumer-oriented and entertaining as much as possible. And having social and cultural purposes is also desir…

Native Spanish and Portuguese, Proficient English (certificated by Cambridge University, U.K.), and Basic French. Studying Catalan (spoken in Catalonia, Spain). Good hang of musical production with a strong experience on jingle composition (either lyrics and songs). Good expertise on video and pho…