World of Whiskies
Travel Retail
Travel Retail
Brief
To re-invigorate the World of Whiskies specialist retail concept
To re-invigorate the World of Whiskies specialist retail concept
Solution
Personal Discovery was the chosen theme behind the concept. By demystifying whisky & creating theatre in store with 4 areas, we would not only reinvigorate the space but inspire current customers & attract new.
Personal Discovery was the chosen theme behind the concept. By demystifying whisky & creating theatre in store with 4 areas, we would not only reinvigorate the space but inspire current customers & attract new.
An interactive Discovery Bar featuring the latest RFID technology is the focal point of the store, along with a striking ‘barrel wall’ in a nod to whisky production methods.
Results
An initial 20% uplift in sales and the store described on The Moodie Report as “the best whisky environment in the world”.
An initial 20% uplift in sales and the store described on The Moodie Report as “the best whisky environment in the world”.
